BOVONTO REDESIGN

BOVO is an iconic and long-standing soft drink, a flagship product of Kali Aerated Water Works (Kalimark), an Indian company established in 1916. Launched in 1958, BOVONTO is particularly popular in the South Indian state of Tamil Nadu, where it has carved out a loyal following and is celebrated as a "Son of the South." Its signature characteristic is its unique and complex flavor profile: a mildly carbonated beverage with a distinctive tangy grape-cola taste, which sets it apart from both standard colas and typical fruit sodas. This unique flavor and its long heritage have allowed the brand to successfully maintain its market presence and customer loyalty, even surviving the aggressive market competition from large multinational beverage giants. The product is often associated with nostalgia for those who grew up in the region and is instantly recognizable by its purple packaging and visual representation of grapes, emphasizing its primary flavor. BOVONTO is a testament to the resilience of strong regional brands in the global beverage industry.