THIRSTY

For Thirsty, a beverage brand, I developed a fresh and energetic brand identity along with a complete packaging system for its product range. The branding was crafted to reflect a vibrant, youthful, and refreshing personality through a bold logo, lively color palette, carefully chosen typography, and cohesive brand guidelines. The packaging design focused on creating strong shelf presence while remaining functional and visually engaging across multiple variants. With a clean, playful, and contemporary aesthetic, the creative direction was aimed at capturing attention, enhancing brand recall, and helping Thirsty stand out in a competitive beverage market.